Visual Identity

SBME Style Guide and Logo


The SBME’s visual identity uses elements of UBC’s brand guidelines as well as that of the Faculties of Applied Science and Medicine. You can view and download these assets by clicking the links under UBC Resources.

We encourage funded principal investigators, trainees in SBME laboratories, student teams and our institutional, industrial and hospital partners to publicly acknowledge SBME, as appropriate, in professional publications, presentations, conference materials or other communications. All iterations of the SBME logo are downloadable below.

SBME Colours

SBME Colour Palette

If you’re unsure how to visually incorporate the SBME Logo in relevant communications material, please contact the SBME Communications Team.

Principal investigators, trainees and student teams should also remember to acknowledge any relevant affiliated/associated units, institutions and partners in communications assets. Contact representatives from these units to request visual identity packages.

SBME Typeface

SBME Typeface Suite

SBME Letterhead

To download the SBME Letterhead, click here.

Citing SBME in Writing

Formal: School of Biomedical Engineering, The University of British Columbia, Vancouver

Informal: UBC’s School of Biomedical Engineering | SBME | SBME@UBC


Below you’ll find downloadable versions of our four of our logos. Each package includes both CMYK and RGB packets in Colour, Reversed Colour, Black and White iterations.


The SBME Horizontal Logo includes new typeface, unit wordmark, and SBME icon. It should be used in most applications so long as space allows for clear legibility.


The SBME Horizontal Logo With Faculties includes new typeface, unit wordmark, and SBME icon and both parent faculties of the school.


The SBME Stacked Logo is a less formal version of the primary signature. It should be used in instances where there are severe space restrictions, such as on narrow web ads or pull-up banners.


Not sure which logo to use? Have questions about SBME communications? Reach out! We’re excited to hear from you.